How to Set Up A Facebook Page Call-to-Action Button


A call-to-action is a marketing term for an invitation to take a specific action. It is usually given in a straight-forward and direct manner, like “sign up now” or “buy now”.

But why do you need a call-to-action?

If you explain a concept well, wouldn’t your readers understand you and know what to do next already?

Why the need for an obvious call-to-action? [Read more…]