Freelance Corporate Trainers
If you are a freelance trainer or are contemplating to be one then you are likely to be working with a few training centers or training providers who will put you in touch with the end users; corporations and companies who need your training services.
This is an ok arrangement if you are at the beginning of your freelance training career. In the long term you won’t want to depend on a few training providers. You’d want to reach more contacts as the ones your providers are in touch with may change corporate direction or leadership and that will affect your business.
A Closer Look At Your Marketing
If you are not comfortable marketing your services and expertise then let me offer you a new perspective. The truth is that whether you are consciously marketing to corporations or not you are marketing yourself – to training centers or they won’t want to market you to the end users!
And when you enlist the marketing service of training centers you are essentially promoting yourself to the end users AND the training provider.
Why would this be easier or preferred?
Before you think that this is selling yourself, realize that unless your work is made public, nobody will know its brilliance and value. Your work, expertise and experience will only be known to prospects, businesses, partners, journalists, media and the public if it is promoted through white papers, eguides, blog posts, videos, presentations, speeches or pinted media (books or magazines). Without marketing, the world would not know of the talents you have or the great work that you do. So let’s get ready to market your brilliance.
Consider 3 Essential Marketing Tips For Freelance Corporate Trainers:
I. Build A Credible and Strong Presence Where Your Prospects And Clients Are
The few words to note here include Credible, Strong and Where Your Clients Are.
Since your prospects may not yet know you, it is important that your professionalism, authenticity and trustworthiness comes across in yuor communciation channel, whether that is your website or a profile page. From the photo and the language you use to copy writing, it needs to present you accurately.
And since you are in corporate training you would need a fully filled out LinkedIn profile page and a well optimized website. That is where your prospects expect to find and research you.
II. Stand Out and Let Your Brilliance Shine We sometimes do not realize what gifts we have because they come so naturally to us. So before you discount yourself or choose to hide your brilliance you need to acknowledge what you already have (your skills, talents, experience) and work towards what you want to be (the best trainer in your field).
Unless you step out of your comfort zone and stand out from the crowd and maybe even create some buzz and attract some attention, you will not be noticed. And your gifts will remain unknown to the world.
So how do your stand out and shine?
One way to do is is to craft your online profile giving attention to accomplishemtns, strengths and track record. Don’t scale back and think that marketing is arrogant or self centered. It is helping others make informed decisions based on your brilliance.
And you’ll stand out if you have an area that you are really good at; be a specialist in a niche area. Prospects with a need will always look for specialist and not generalist. If you want to shine, be really good at one thing, or two and be an expert in that area.
There is no need to wait until you are ready, this is a process. Once you have identified where you strength and expertise lies, create a strong impression and continue to work at being the best you can be.
III Present Your Unique Selling Proposition Clearly
Most Human Resource Directors and will look for trainers when they have identified a skill gap or a need for their employees. In order to differentiate your services from that of many other freelance trainers, you would need to offer something unique that only you can offer well. To catch the attention of these hiring managers, you need to present the following clearly:
- The kind of courses you can conduct (soft skills, technical, presentation, sales etc)
- What is special about you or your training delivery
- Proof of your capabilities
On your online presence (website or LinkedIn profile)
- Make your niche clear so it’s easy for managers to decide.
- Consider putting up regular blog posts on the topic your train in and maybe videos of you training in action. This way prospective clients can get an idea of your training approach and delivery.
- It will also help if you put up testimonies from your clients, as in the video here:
All these will help to make you stand out from the rest. There are many other things you can do to market your service as a freelance corporate trainer and we will leave that for another article. If you like to keep up to date with our business building and marketing tips, just leave your details here.
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