How many legs does a dog have if you call the tail a leg?
Not too difficult a question but why is there a need to call the tail a leg?
Does doing that change others’ perception?
I doubt it.
Markets who use the term “authenticity” without embracing its essence is missing the point. Smart customers are looking to work with sincere businesses.
Not even if that is done repeatedly.
Not even if it is packaged with sophisticated copywriting.
What about taking a certain angle to argue a point?
Unfortunately, that does happen. And it is sad to see a misuse of a powerful skill.
Words are undeniably powerful. Use them responsibly and respectfully.
Authentic marketers do not manipulate words. They respect their words, they honor them.
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It’s not about claiming to be perfect. People and brands do make mistakes and it is acceptable to admit the mistakes, make restitution and move on.
It helps if structures are in place to avoid making the same mistakes. But laying blame, trying to justify and continual self denial would not help. It will only hurt the brand’s reputation.
Let tails be tails. There’s no place for manipulation or “dark phychology“. It’s ugly.
Be an authentic marketer. Use your copywriting skills for good.
The truth is quite plain to those who have eyes to see.