While the Gen Y and Gen C are busy planning Father’s Day program, the baby boomers may be celebrating fond memories of their dads. And some Gen Xers may prefer a quiet day spent at home with physically challenged dads.
Whatever program you’ve planned for your dad, cherish and enjoy this day. Things could be very different quite suddenly.
Dad has always been quite athletic. He used to enjoy his morning walks and visit a certain coffee shop (a “mamak store”) for his breakfast every morning.
Dad says that he has been going to the same neighborhood store for years and he doesn’t need to place his breakfast orders. A nod or an exchange of eye contact with the different waiters is sufficient. His breakfast will be served just the way he wants every morning.
Age has caught up and dad can no longer keep his morning exercise routine. And he has not been visiting his coffee shop much.
One morning, we made arrangement for dad to have his breakfast at his special store so he can enjoy being out and to re-connect with his neighborhood friends.
The cook came over. They exchanged eye contact. The was a moment of pause, they both shook their heads and then they smiled.
It seems they’ve connected. Communication has taken place through the silence. And his usual breakfast was served.
That day, dad started off his Father’s Day with some added magic.
This simple neighborhood coffee shop seem to have a good grasp of marketing.
They understand their customers, connect with them and know how to win customer loyalty.
How have you connected with your clients? Do you know them well? That’s beyond age and gender. It’s about what he likes.
The edition with “teh, telur, and roti” and what the local “mamak store” can teach us about marketing.