If you talk to a man in a language he understands,
that goes to his head.
If you talk to him in his own language,
that goes to his heart
One way to connect with a new audience is to speak in their language.
Even if it’s just “Hello, how are you ?”
“Hello,” would count too, if you are really pressed for time to learn a new language
Step into his shoes. Enter into the conversation that’s already taking place in his head.
And speak to his heart to make that deep connection.
That’s content marketing 101.
That’s why celebrities on concert tours will often start with greeting the audience in their native language.
Hudson Taylor learned 4 Chinese dialects when he was reaching out to his native Chinese audience to earn their trust and to connect at a deeper level.
If you would like to communicate with your LinkedIn audience in their preferred language, this post tells you how to set up a secondary LinkedIn profile.