Just Be Yourself.
This post from Google Plus shows you what great marketing skills you already have as an trainer, coach or educator.
As a Trainer, Coach or Educator, you possess marketing skills and are using them in your everyday work which makes you a great candidate for being a brilliant marketer.
The Content Marketing Institute defines content marketing as
“A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Marketing is not about being spammy or pushy. In fact, I think marketing comes quite naturally to those in the coaching and training profession. Here’s why:
- They both identify gaps and problems
- They both bridge the gap with training and education
- They move their learners and marketers towards their goals and
- They observe what their clients need.
In the embedded post from Google+ below I’ll show you 4 similarities between educators and marketers in more details. If you have more, feel free to add to the list using the comments section below.
Note: you may need to be logged into your Google Plus account to see the embed post here. Otherwise, you can see the post here.
The original post was published on LinkedIn and later posted on my Google Plus page.
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Photo credit: Kromkrathog at freedigitalphotos