So you are ready to include content as part of your marketing. Now what? How do you implement content marketing for your business? What should you look out for? How do you set your content strategy? Who should create and distribute the content?
Don’t like marketing and sales? You are not alone. Not many like the overt kind of selling or marketing. Yet every business needs marketing and sales. And it needs to get more sophisticated as buyers get more savvy. Won’t it be great if someone bold and smart can do this for us?
You hear that 93% of B2B marketers are using some form of content marketing. 10% of these are reported to increase budget for content marketing this year. Looks like everyone is talking about content these days. So you started a blog site and post “content”.
“Content Marketing” is a term you hear often now. But what is it? What has content got to do with marketing? And why should your business pay attention to it? If you have these questions, tune in on Friday to the Business Radio Station and listen to BFM Radio’ conversation with Louisa Chan.
When I spoke at the Murdoch University alumni meeting, a number of people asked for my business card. I didn’t have any to give them because I don’t normally carry any. “Google me, you’ll find out what I’m about and what services I offer”. That normally works.
In a recent Radio Interview with BFM Radio (a Business Radio Channel) we discussed building sustaining, heart-based businesses that you can be proud of, so you have the time and resources to do greater works and serve a higher purpose. The intervew conversation is based on one of my ebooks “3 Essential Pillars For Growing An […]
As I was preparing an mail for my readers, I received an invitation from a Producer of BFM Radio; (a reputable Business FM Radio Station in Malaysia) asking to interview me in a few days’ time. Without thinking too much, I said “Yes! Of Course”.
Is Social Media For the Medical and Healthcare Industry In Kuala Lumpur? The answer depends on 3 things: 1 – What you mean by Social Media 2 – The phase at which your medical practice is at 3 – The phase at which your local council or ministry is at So yes, medical professionals certainly can incorporate elements of […]
Responsible and Ethical Use of Social Media For The Doctors and Pharmacists If you are a medical professional (doctor, dentist, pharmacist, chiropractor, physiotherapist or massage therapist) you may wonder if there is a way to tap into social media amidst strict professional code of ethics. There are also terms and conditions when using the different […]
Louisa Chan Speaking – Social Media Events And Happenings In Kuala Lumpur If you are free on 21st March and would like to learn how to make effective use of digital media to communicate and network, come join me at Istana Hotel for a time of learning and fun. You can get more details […]