You are not alone. Not many like the overt kind of selling or marketing.
Yet every business needs marketing and sales. And it needs to get more sophisticated as buyers get more savvy. Won’t it be great if someone bold and smart can do this for us?
We can then concentrate on content creation and teaching.
In today’s episode of practical content marketing, we’ll look at using content that we create to do smart marketing for us.
Part 3 of 4: Content as Ambassadors, helping us build Trust and Authority
The good thing about the internet is that it is on all day long, 24 x 7 x 365.
If you put out a good piece of content online, it can work for you while you sleep. And it can work for you tirelessly, providing every reader with the same practical advice, touching every reader with the same enthusiasm.
It is your Ambassador online.
Every tweet, every status update or blog post you put on the web is representing you. These content are assets that can build your online reputation. They can either add to your reputation or dent it.
So here’s what w in the was discussed in the interview / podcast in a series of 4 podcasts.
1. How Content Helps Build Authority For The Business
- Creating brand awareness that leads to sales
- How that influences the buyers’ behavior towards the brand
- The know / like / trust factor
2. Content Marketing Gets Personal
- Mass or bulk emailing (spamming) is risky
- Introducing permission based marketing
- Segmentation is key. The following won’t work
- aggressive bulk shot
- spray and pray
3. Businesses Need to Know What Content to Provide to Each Unique Visitor
- One-size-fits-all is not working as well
- Your audience is unique and like to be treated so
- The need for adaptive marketing
- What happens if my marketing does not adapt?
- It’s like trying to sell your customer a BMW when he wants a Honda
4. What Media Suits Your Audience
- Do you know?
- How do you get ideas for consistent content creation?
- What if you don’t have the time or skill to consistently create content?
We covered a lot in the 20 minutes that we have in a light-hearted and practical way.
Listen in to the podcast as Maya Tan and Louisa Chan discuss using content as your ambassador. The original radio interview was published on the BFM site here.
If you have not listened to the others sessions series, you can do so here:
Part 1: What is Content Marketing and Why Now?
Part 2: What needs to be in place for Content Marketing to work?
Part 4: Practical Tips for Implementing Content Marketing
And as usual, if you have a thought or a question, feel free to share it in the comment section below or join me on the stream on Google plus.