Louisa Chan — Helping You Build An Ethical Business To Support Your Higher Purpose

Video Marketing Is Easier Than You Think – Just Do It

by Louisa YS Chan

Video Marketing And You

YouTube Video Marketing

In a earlier post I showed you a case study of how a short video I made helped me rank high on both Google And YouTube.

It was not an expensive project. And it’s something that you too can do.

If you don’t have deep pockets for paid advertisement and you need a new stream of prospects coming to your office or sutio, then an optimized video is an arsenal you don’t want to ignore.

Video Marketing And You
Besides providing you with the 7 ben e fits I wrote about here, videos can help you build your expertise as you show, explain, demonstrate and present your ideas and messages. And it helps bridege the gap between your prospects and you as they see You in Action; not your assistance, nor your ghost writer.

Before you get all stressed out, here are some considerations for you. Making videos does not have to be difficult.

So What Kinds Of Videos Should I Make For My Marketing?

Videos do not have to be long
Videos do not have to be fancy (you don’t need to hire a team of videographers to shoot you)
Videos do not have to have you in (although highly recommended)
Videos do not be expensive to make
Videos do not have to go viral and hit a million views for you to beneift from it

The kinds of video you will make depends on the purpose you have for your video. If you want to brand yourself, you will want to appear in the video. If you want to teach or demonstrate something you will show the process using props, models or screen cast.

So What Kind Of Videos Should You Make?
I think every tought leader, professional, teachers, trainer, coach should make a video that tells others about who they are, what they do and how they can help you. A simple smart phone will help you do it. 60 sec is all it takes to deliver your elevator pitch. You don’t have to be perfect, you just have to do it.

Then if you want the video to rank you will want to optimize it somewhat. If that is sounding like Greek, don’t worry. There are many people who will be able to do that for you.

But YOU have to take the action to shoot your video. Your video does not have to be perfect (I am not advocating that you not think through it) but I am encouraging you not to over think it. A simple, genuine message can say a whole lot about your cause.

Here’s My Video – Watch It To The End And Leave A Comment

Give it some Likes and let me know what you think. I will be sharing more tips via video so if you don’t want to miss those tips you can subscribe to my channel here.

Original Video on YouTube Here. What kind of video do you think this is?

What’s The Next Step?
Sit down and do your story board. Think about how you want to appear (your online avatar) and who you want to reach (your market) and deliever your message (which is the cause you are passionate about). The only reason others will hire your service is if they know that you can deliver them the solution and that you are credible. Video helps you accomplish both these.

If you found a handy tool that builds you authority, credibility and gives you SEO, will you make use of it? If you need any help getting this project done, just write in and we will help you set up your video marketing.

By Louisa YS Chan

Why You Need YouTube Videos For Your Promotion And Marketing

by Louisa YS Chan

Video Marketing

Did you know that YouTube is the second biggest Search Engine and every month 800 million unique people visit YouTube and consume 4 billion hours of videos? Raise you hand if you have not watched a YouTube video. Didn’t think I see any hands. But has anyone seen YOUR videos yet?

Some people are not drawn to read blogs or chatting on Facebook but they will turn to Video when they want to look for information or be entertained.

Well ranking Videos on YouTube Will Get You:

Visibility because you show up on searches
Traffic because videos catch the eye and people will likely click on the link to see the content
Authenticity because having a face to a brand increases the trust factor
Lots of coverage - with 100 millions video viewers on YouTube everday
Leads that are engaged because people are drawn by the audio visual combination, they linger at your channel longer and often visit your site which was mentioned in the video
More ready buyers. 64% say they are more likely to buy a product or service after watching a video
More reach to senior executives. 59% of them would rather watch a video than read text
(data from VideoBrewery)

YouTube Marketing YouTube Is Associated With Education And Learning

YouTube has moved from offering pure entertainment to edutainment / education. The easiest way to learn something is to do a “How To” search on YouTube.

If you are a Teacher, Trainer, Tutor or Coach/Consultant, you want to have infromative and entertaining videos on your YouTube channel.

These can help you capture and build your email list. This is exactly what we do in the Rapid Business Growth Program and clients are already seeing the power of Videos.

If you have not yet tapped into the power of videos to promote your image and services now is the time to do this. It is an important piece of any inbound marketing strategy.

YouTube and Video Marketing

Millions of people go to YouTube in search of something everyday; that could be the service you offer. YouTube is owned by Google and it is also integrated with you Google+ account, making this a channel you cannot afford to ignore if you want to rank high on searches and be found on line for more business.

Some Statistics
I will not go into details of statistics but the guys at VideoBrewery did an execllent article on the “18 Big Video Marketing Statistics and What That Mean for Your Business”. This is an interesting read.

If a pciture is worth a thousand words, how much is a video worth? It is visual, informative and entertaining. In short it engages your audience (if your content is relevant) and give a reason for them to subscribe to your channel and get into your sales funnel.

Case Study

I did a search for “Business Coach in Kuala Lumpur” (the city where my office is) after I uploaded a video last week and this was what showed up.

Organic Search for Business Coach Kuala Lumpur – shows Louisa Chan

Video For Business Coach Kuala Lumpur can be accessed here

Three search results relating to my business showed up. The first was on YouTube, the second on SlideShare (which is also visual) and the third my website.

Ok, let’s do a small experiment. Close your eyes for a few seconds. Open it again and look at the search result in the diagran above. Note where your eyes gravitate towards.

Do you see the video first or the image? From Google point of view, it gives more importance to content on YouTube than images or text. The image for the video is also larger.

I did another search using the term “Small Business Coach Kuala Lumpur” and I got the following result. What do you notice here?

Organic Search for Small Business Coach Kuala Lumpur – shows Louisa Chan

Video For Business Coach Kuala Lumpur can be accessed here

Video Ranks High

We see my YouTube video ranking before local search results. That is interesting. By the way if you have not optimized your entry for your local business you will want to look at that too. Combine the power of Video with Local and Website, that is what I call Synergy! In this seach result Google also generously gives a map that shows direction to my office.

How About Search Results On YouTube?

Since YouTube is the second largest place where people look for information I want to see what shows up on my search. Here’s what I get:

YouTube Rank For Louisa Chan

Video For Business Coach Kuala Lumpur can be accessed here

Are You Ready for Video Marketing Yet?

What do these results tell you? Note that it is not just about showing up on search results. Survey shows that online shoppers at a major retailer’s website said they find video helpful in making buying decisions. Talk about getting influential.

If you have not already done so, it’s time to get your videos on YouTube. Make a video that shows your expertise or your approach to your business. Or you can make a video that provides a solution to your market.

So what’s the next step?

Upload that to your YouTube Channel and continue to give great conent through your blog and your videos and start building your sales funnel. If you like some help with to get your video marketing just get in touch or leave us a comment below and we’ll be in touch. Contact us soonest to secure the introductory discount.

Oh and if you have not watches the 1:40 minute video I made, here it is. Remember to give it some Likes, Shares, Comments and Subscribe to the Channel.

By Louisa YS Chan
Photoe Credit

Facebook Etiquette For Professionals

by Louisa YS Chan

Facebook Etiquette For Professionals

In a earlier newsletter I mentioned an article I wrote on the “Etiquette of Using Facebook for Medical Professionals”. A few have written in with your views and I like to revisit the discussion here.

Medical Associations and Councils around the world have very tight guidelines for professionals using Media. This is to protect medical staff and patients. But since the explosion of Facebook, some professionals have jumped onto the platform without taking note of Facebook’s terms of use nor the industry’s code of ethics. It is with these in mind that I was approached to write the article published by the Singapore National Heart Center.

Universal Principles
The principles I shared in the article are based on fundamentals that apply to all professionals. Every industry upholds codes of ethics (whether you are a Coach, Trainer, Therapist, Teacher or Chiropractor). And every social platform has its own unwritten rules or etiquettes.

Etiquettes Are Guideposts
Your business’ outward online “behaviors” flow naturally from its inner intentions.

If your business mission includes offering solutions and adding value, chances are you would be observing these etiquettes without making conscious effort.

You will be respectful and responsible (refer to the 3Rs talked about in the published article).

This is not an extra formula that you need to memorize. These guidelines are not traps designed to disempower you.

So the question is: What’s the purpose or missin of your business?

Conversely companies that are all out to take advantage of naive clients will leave trails that are unpalatable. That’s when we see rampant spamming and scamming.

You Are A Star On Your Reality Show
Your market will be watching your every move. Impressions will be formed based on what you post and how you post on these platforms. So it is necessary to get the fundamentals right and your social media efforts will go a long way.

Important Facebook Tips For A Sustaining Business
I have a set of free vidoe tutorials here that talks about using Facebook the right way, aligned with the 3Rs mentioned in the article. These Facebook strategies will not go out of fashion even if new features are introduced regularly. Check these set of videos out here.

So What are the 3Rs?
Be Real, Be Respectful and Responsible

If you like to have a copy of “Facebook Etiquette for Medical Professionasl”, just leave us a comment below or write in and we’ll send you the article
By Louisa YS Chan

New Facebook Cover Photo Guidelines: Time To Take Action

by Louisa YS Chan

Facebook Updates on Cover Page Photo

Good news! Facebook relaxes its rules for cover page photo. You can now invite actions and put up clear contact details. However you do need to take note of a new guideline that limits the amount of text you can have on your cover image.

If you have been too busy to notice these changes, here’s a short video that’ll show you what has changed, what can be done and what to avoid doing. Not abiding by Facebook’s rule can be costly so take a few minutes to familiarize yourself with the chanages and stay in the know.

New Facebook Cover Photo Guidelines

Facebook As A Marketing Tool For Small Businesses
If you are not familiar with using Facebook for your business yet, here are three free videos that will give you a good head start. Jumping in to explore is great but if you do not want to risk wasting time or effort, you’ll want to do it the right way. Check out Important Facebook Tips For Business Building Here.

Smart Facebook For Busy Business Builders
Busy business owners want to use Facebook and get results. If you don’t have a lot of time or resources you want to use Facebook without the frills. This set of videos show you how to use Facebook effectively. You don’t need any techical knowledge, Facebook Apps or paid advertisements. This set of videos are for those who want to abide by Facebook’s guideliness and use it smartly to get results.

If you have any questions, just leave us a comment below or get in touch!
Photo credite: pshab, Flickr